Beer From Bread
2019
Product Development
Collaboration
Craft Beer From Surplus Bread
In partnership with Olarin Panimo brewery and K-Market Otaniemi grocery store, we developed and crafted a beer made using surplus bread. The beer was in production in 2019 and was made available at dozens of Kesko stores. The project can be considered a great success by helping to address the problem of food waste while creating shared value through collaboration.
Recognition
The project attained a good amount of media attention and was featured in major news outlets like Helsingin Sanomat and Pirkka Magazine. It was also awarded the 'Deed of the Year' at the Kesko merchant awards. Our "Leipäle" beer was also served at the Independence Day Reception held at the Presidential palace in 2019, highlighting the impact and recognition this project achieved.
Context
This project was born out of a university course called Creating Value with the goal of creating shared value for companies, stakeholders, and society. In our project, we focused on sustainability and circular economy as the main theme of our team.
This project showcased how to bring value to companies and customers while minimizing waste, giving a great example of circular economy in practice. It also taught important skills in product development, cooperation with partners and teams, design thinking and effectuation.
